The Perfect Music for a Wedding Ceremony

How To Get Your Music To The Masses

6 April 2021 by Samantha Meyer

Thanks to advancements in technology, more and more people can complete their dream of making their own music. However, getting that music to the masses isn't as easy, especially when you are competing with so many other independent musicians. If you want to get your music heard, check out these four tips for getting your music to the masses.

Online Radio Streaming 

As the internet continues to grow, more and more businesses are going online, and radio is no exception. In the past, you needed an FM radio to listen to music on radio stations, but now online radio stations exist to meet the ever-growing demand for streaming services. Younger people, in particular, prefer online radio streaming so that they can listen to what they want when and where they want.  

One of the biggest benefits of this is that you can reach a wider audience. If you take your song to the local terrestrial radio station, you only reach the local audience because of the radio tower's limitations. Music on an online radio station, however, can be heard anywhere. This is particularly helpful if you live in a rural area. Contact a music radio streaming company to learn more.

Get Active on Social Media

As an added benefit, online music translates well into social media and viral marketing. If your song is online, it's easy for fans to share it with people they know will also like it. In other words, your fans do the marketing for you. In fact, one viral post with your song in it could give your song hundreds of thousands of views.

Besides using social media to market your song, you should use it to market yourself. Social media is a great way to promote directly to your followers. However, social media is also a place for potential fans to get to know you. For this reason, it is recommended to always be yourself and genuine on social media to attract like-minded fans.

Talk to a Playlist Curator

With more and more music finding a home online, more and more people are looking for playlists of music they like. This has created playlist curators who craft different types of playlists on streaming sites. The benefit for listeners is a great playlist with music in a genre, era, or other category they like. As a result, if your song is on one of these playlists, it is likely reaching your target audience.

Getting your song on one of these playlists may take some effort on your part. If you're lucky, a popular playlist curator may discover it themselves, but in many cases, you must reach out to the playlist curator in the same way you must reach out to the radio station. When you're first starting out, you may need to focus on smaller playlist curators as you build an audience.

Treat Yourself as a Business

You may only be one person, but treat yourself like a business. This means that you shouldn't just focus on selling yourself to your fans. Instead, you should be focusing on building connections with business and other influencers.

First, when possible, collaborate with different influencers. For example, hire a popular art influencer to make album art, or ask a beauty influencer to do your makeup for your upcoming music video. Second, market to other businesses like DJs and other musicians to familiarize the industry with you and your sound.

If you are an independent music maker, don't give up. While it may seem impossible, there are actually many ways to get your music to the masses. If you are ready to get started, find a good music radio streaming app that could help.

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